MNC Play Provides Benefits for Kawan Lama Retail Member

JAKARTA - MNC Play Media and Kawan Lama Retail now are in a co-branding cooperation in providing additional benefits for holders of a Kawan Lama Retail membership card and authorized by Division Head Marketing of MNC Play Media Aditya Haikal and Head of Commercial Partnership Kawan Lama Retail, Hevy Agustina.

Kawan Lama Retail is the company managing top brands such as ACE, Informa, Toy Kingdom, Office 1, and Chatime, which focuses on providing home supplies, furniture, lifestyle, toys, and stationery.

As one of the leading and largest retail network in Indonesia, Kawan Lama Retail currently has more than 300 stores spread across 21 provinces.

Corporate Marketing Director of Kawan Lama Group, Nana Puspa Dewi said the company welcomed this cooperation. "We welcome the cooperation with MNC Play. Hopefully, with this cooperation Kawan Lama Retail will be able to provide benefits and more value for members, "she said.

Meanwhile, Aditya Haikal explained, by cooperating with Kawan Lama Retail, MNC Play hopes to increase the number of subscribers.

"Kawan Lama Group is a large company which also has a large number of retail customers. MNC Play MNC seeks to provide added value for Kawan Lama loyal costumer to give a very attractive discount for subscribing MNC Play. This will directly give impact on the growth in the number of customers MNC Play, "he explained.

Previously, MNC Play has been cooperating in co-branding with Kopi Kapal Api, SCOOP, HARMAN, Mandiri, MNC Bank, BCA and several other major brands. In the future, this co-branding concept will continue to be developed with other brands to enhance product competitiveness and added value for MNC Play customers.

Toyib Abdullah/Gaby Oksavira

Source : www.sindonews.com