Trusted by Public, Print Media will Still Survive

YOGYAKARTA – The competition between mass media is getting tougher, especially since the digital media era begins. However, the print media is still considered to continue surviving because of its user beliefs. "The main reason is because people still trust advertising. Until now, advertisers still have good feedback from advertising in print media. The feedback was great, "said Managing Editor of KORAN SINDO Hanna Farhana on Tuesday (29/04).

It is becoming the theme and discussion in “Media Convergence in Digitalization Era” workshop and talk show at University of Ahmad Dahlan (UAD), Yogyakarta. Hanna explained that print media advertisers have a high propensity to be loyal, although it is lower than TV ads. In order to exist besides advertising, the print media should also be able to innovate and think ahead, including the news.

Despite rapid development of online news, Hanna thought there are still obstacles that block online media in Indonesia, especially the Internet. Therefore, the print media workers are demanded to be more creative to survive from today's digital era. "One example, KORAN SINDO performs complete changes in 2013. These changes were based on the readers’ interests who prefer a short script with good graphics and photos," she said.

The Deputy Chief Editor KORAN SINDO Dwi Sasongko and iNews TV Production Manager Khoiri Akhmadi also attended the event. Khoiri said that the expression of bad news is good news is no longer valid in the world of broadcasting today. Now, good news is gold news. "Nowadays, education in the news is needed by public," he added.

Meanwhile, students of the Faculty of Culture Literature and Communication UAD Alfa Ulfala admitted privately that he is able to enjoy the news in the print media. "That's the reason I attend Sindo Goes to Campus. I would like to know more about journalism in the print media, "he said.

Source : www.koran-sindo.com

Toyib Abdullah / Gaby Oksavira